Thursday, August 30, 2012

Barkbox


We've all heard of BirchBox; albeit, I did not know that they had created a men's box. But today I was wasting time idling over blogs and saw the cutest thing BarkBox!
10% of the proceeds go to rescue groups and it's 17$ per month to surprise your pooch with new treats and goodies. I think it is such a cute idea to pamper your pooch especially if you have the extra disposable income to do so. Apparently, BarkBox was featured on Groupon the other day! I wish I had seen it, I would have gotten it for my dog Prince. He was so funny last night. I took him out for a walk and after he did his thangg, he went berserk. I've told readers before that he is blind and deaf in his old age, so you can imagine my extreme surprise when he started running in circles. He ran into two bushes during his extreme elation of knowing he was going to get a treat after his walk. Silly Pup. Sometimes I wish I had his life. Don't you wish you lived a dog's life?

Wednesday, August 29, 2012

Oyster Cracker Snack



These things are addicting. I made them most recently for our trip to Country Fest and they were perfect the perfect snack to munch on. 

I used vegetable oil instead of canola oil as it was on hand. I also used 22 oz because I couldn't find a 16 oz oyster cracker bag at the store, had to buy two boxes! Consider halving the recipe and only using 16 oz, I used 22 oz for the 16 oz recipe and it tasted much better than usual because often the flavor can be too strong. This switch made them only slightly more mild!




I grabbed the snack, my sunglasses, sunscreen, cowboy hat and boots and went to run out the door. I was not quick enough. My mother made me leave a small snack baggie for Dad and took a picture of her "baby" going off to country fest. 22 years old here people. I don't think age really matters in this case though. I have a feeling I'll be 40 still getting the, "Come here and take a photo for me Helen. Smile!"
 What she wore:  Shorts - Paige | Hat - Vintage gift | Crop Tank - T.J's | Plaid - Old Navy | Boots - Franco Sarto 




#BentleyBrand




The recent re-branding was a source of embarrassment within select peer groups. Comments were made such as:
·        “Did a freshman GB class come up with this?”
·        “Did the marketing dept, not have enough Case Studies readily available?”
·        Along with numerous Harry Potter references due to the shape and feel of the new logo crest. A couple of my favorites:
“Lemme know when Prof Snape signs up to teach branding 301”
“Hope you get Gryffindor”

Due to the social media upheaval regarding the brand changing, we were all looking forward to seeing how the #BentleyBrand was going to respond earlier today with their twitter effort.


Below is an outline of some of the topics covered via twitter today, with highlighted questions and answers, to give you a feel for the online interaction. You can also click on Bentley's crest above to read about the brand. The PR efforts by the CMO, in result of the backlash, is  quite notable. The team should be commended for this effort. This Social Media PR campaign, in response to the recent backlash, might prove a saving grace. It very well might provide healing for some students and alum who have determined this re-branding a detrimental failing in aiding the coherency of vision between the University and the individuals who attend and have attended the University. The online marketing community is still quite restless and intrigued by the branding efforts, desiring to learn more about it; hopefully, most will come to terms with the new image shortly. The twitter PR effort should be considered a success by the school and its community. Hopefully, a more positive and interactive relationship will result to propel the University forward.


It should be noted that some really enjoy the new branding. I, myself, love the word "prepared." Some  said, "prepared" was too common an action adjective. They claimed, are not all schools supposed to prepare you? But I truly feel that Bentley "prepares" better than most. I am quite happy that the adjective found itself among four others in our new slogan. However, the greater issue is certainly not found within those nitpicking the small comments being made about the logo and slogan alone.

The greater issue could be how this re-branding is currently being received by the greater community as a branding blunder. How this received blunder by some, is affecting the greater community's opinion of Bentley's Marketing Department. Alum and students who are discouraged by the recent branding efforts believe that the effort should not be considered representative of the marketing major and courses taught at Bentley University. A few students and alum outright stating the recent re-branding is not demonstrative of their education. 

While branding doesn't change the school and it doesn't change the education it provides. It can change the perception of both. While Bentley University made great strides in re-vamping a tired brand, they should have reached out better to its community. Local professionals agree that a more detailed and phased roll out plan was vital for the branding reception to have been more successful. They also state that the PR accomplished via Twitter demonstrates, while everything is not quite perfect yet, the school is moving in the right direction. The community also views the more recent active engagement as an impressive feat:


         •Jeff Gabel ‏@JeffGabel  Always saw Brandeis as a tie yourself to a tree and protest school. Bentley's alum response to #bentleybrand is pretty staggering. Impressed.


Bentley University is becoming more and more competitive; additionally, apparently more and more active as well. Bentley's history is the backbone of the school’s success; thankfully, the school has realized under Gloria Larson’s leadership that the newly dubbed University needs to become more flexible to accommodate for changing times. While Bentley University Alum might not think themselves or their school “nimble,” I am grateful that Gloria is. Hopefully, this branding provides the continuity and enough change to represent where the school; more importantly, where it’s students, past & present, have been and where they are headed. Go Falcons! 



Most students and alum agree, we want someone awesome who understands us to fulfill this position!  @mashablejobs: Join @bentleyu as Social Media Manager http://on.mash.to/SPeV9I #jobs


Tuesday, August 28, 2012

Cape Cod 2012

1. Photographing my sisters



            

 





2. Alex&Ani bracelets! My aunt gifted me two for graduation - Four Leaf Clover & Claddagh - Thanks again! I wear one of them at leasttt once a week. So cute & stack-able. If I was still at Bentley, I would have purchased this cute DPhiE charm by now!

3. The BF telling me he's going to teach me how to cook... Get excited for recipes.

4. Sunsets


5. Biking 22 miles to the Chatham Lighthouse.  

6. Gustare Oils & Vinegars 

7. Testing all the oils & vinegars with mom. She ended up buying the Garlic Olive Oil. I bought the Cape Cod Cranberry-Pear White Balsamic Vinegar. 

8. Italian night with our new buys. The vinegar is soo good on salads!

9. Waiting out the rain at the Squire 

10. Trying Cape Cod Red & warming up with some lobster bisque. 


Country Fest

Three years ago, I volunteered under the Gillette tent with my cousin serving drinks to raise money for her daughter's cheer leading team. It was a ton of fun watching everyone party and I got to see Kenny live for the first time!  Tailgating and being a part of the concert goers this year, many of them close friends, was unreal. I ran into so many acquaintances and had a ton of fun. I loved every second of it. A Huge Thank You to the Gannon's for letting me tag along with them and their son for an awesome day! Thanks Joe for inviting me :) I have such a great BF. 

 Here is a short clip highlighting the day.


Thursday, August 23, 2012

Flashback to Norway



Flashback, Family Trip to Norway! I cannot believe I found an old memory card in my camera bag with all these gems. There are over 200 photos of us in Scandinavia. These are of us in Norway, but I'm sure some of the 200 contain photos of us in Sweden & Denmark as well! Above is a photo of the fish market in Bergen, Norway.

 Pit Stop for Lunch - This is my gorgeous mother just before the onset of Dermatomyositis.  

The rare photo with Photographer Dad. 

For whatever reason, I remember Ausland as my favorite location in Norway. It is a small town nestled into the side of a fjord.  The town is likely hardly visited, except by the tour bus with a Norwegian bus driver! It was beautiful and so immensely peaceful.


Saturday, August 4, 2012

Browned Apples


This is only one of the simplest and best snacks / after dinner recipes. Cut the apple  not in slices but in circles. Put foil on a baking sheet, and spread out the apple. Next, sprinkle cinnamon or cinnamon sugar on top (pending how sweet you want it). Stick in the oven and wait until it browns!
I usually just use cinnamon, especially if I am adding a scoop of ice cream with it for desert!